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Creator focused on lifestyle and beauty.
Power of a color. Care of gloss. Key ingredients only.* 🩶 Introducing Shades ALK, Redken’s 🆕 liquid-cream alkaline demi-permanent color. Today, alkaline color is now redefined with: 🩶 Up to 75% coverage 🩶 Up to 8 weeks of vibrancy 🩶 Visibly healthier hair in 1 use With no ammonia, no fragrance, no silicones, no mineral oil, no parabens… and more. Often imitated but NEVER replicated, only we can hack ourselves when it comes to game-changing innovation. The demi domination has now begun. In stores February 1st @SalonCentric, March 1st Europe. Drop a 🩶 below if you're ready to transform your salon services with Shades ALK. *Formula simplified and optimized for targeted performance
