"π what clean beauty dreams are made of π―ββοΈ colourpopβs little sis"
Fourth Ray Beauty is ColourPop's sister brand specializing in clean, vegan, and cruelty-free skincare and lip care products with a focus on fruity, hydrating formulas like watermelon-infused items and niacinamide serums. Their style is playful and trendy, featuring vibrant aesthetics, ASMR-style content, and user-generated lip combos that emphasize fun, affordable beauty routines. They provide value through accessible pricing, frequent sales, and emphasis on clean ingredients for juicy, balanced skin.