deciem
TikTok Bio:
"THE ABNORMAL BEAUTY COMPANY The Ordinary NIOD Avestan LOoPHA"
Our Summary
Deciem is a disruptive beauty company specializing in science-driven skincare and beauty brands like The Ordinary and NIOD, offering high-quality products at accessible prices. Their style emphasizes innovation, transparency, and social responsibility, including commitments to sustainability and reconciliation with Indigenous communities. The value lies in challenging industry norms, fostering belonging, and honoring their visionary founder's legacy through bold, creative approaches.